Visibility is earned
Are you in the right rooms, talking to the right people?
This week I had the honour of meeting an Olympian and a budding paralympian, both from Northern Ireland.
I was at Ulster Bank in Belfast where I’m based when I’m not recording YouTube videos and podcasts from my home office, and was invited to a roundtable with some very senior people in the bank. Fellow entrepreneurs Marie Walker and Conor Ferguson OLY were there too. And yes, I realised I knew Conor from my daughter being in his little brother’s year at school. This is very much how Belfast operates.
Then over the weekend I was in touch with the father of budding paralympian Freddie Wallace, helping with a few pointers on his LinkedIn profile. Go follow Freddie — amazing talent and a very bright future ahead of him.
Two elite athletes in one week. Funny how life does that sometimes.
But here’s the thing. Neither of those conversations happened by accident.
I’m at Ulster Bank because the network and support there is genuinely valuable. I was invited to the roundtable because they felt I had something to offer. I connected with Freddie and his dad because they met me after I spoke at The Mary Peters Trust dinner last autumn, and I’d offered support to the young athletes there.
Visibility in business works exactly the same way.
It doesn’t just happen. We need a plan and we need to be strategic about where we show up and how.
A little about me, if we’re just meeting
I’m Louise Brogan. I help founders, consultants, coaches and experts build visibility that creates real opportunity - through LinkedIn, video, podcasting, speaking, and showing up consistently in the right places.
I’ve been doing this for a while now, and the question I hear most often is some version of this:
“I know I need to be more visible — but where do I even start?”
Which brings me to something I’ve been building for the last few months.
Raise Your Visibility — The Expert Sessions
A free two-day online summit on 26th and 27th May.
I’ve brought together eight experts I know, trust, and genuinely learn from — all focused on practical visibility strategies you can use right now.
Here’s who’s joining us:
Julie Fry — How to elevate your visibility with strategic podcast guesting.
Erika Stanley — One You, Everywhere: The AI Visibility Multiplier.
Catherine Erdly — How to build authority through high-profile opportunities, collaborations, and trusted platforms.
Gabrielle Gweneth — Accomplished to Iconic: how to use your message to raise your visibility and build a brand that stands for something.
Jerry Potter — How to grow a lead-generating YouTube channel in 90 minutes a week.
Amanda Webb — How to measure the impact of AI on your website traffic and conversions.
Cliff Ravenscraft — Why you should consider creating a separate podcast with only 5 to 10 episodes.
Teresa Heath-Wareing — How to borrow other people’s audiences to grow your reach and build trust faster.
Eight sessions. Two days. Free to join.
There’s a paid upgrade available if you’d like extended access beyond the live dates — but start with the free summit. There’s more than enough in the two days alone.
Visibility doesn’t just happen. But with the right strategies and the right people around you, it’s very much buildable.
I’d love to see you at the summit.
👉 www.louisebrogan.com/experts
Louise
P.S. If someone forwarded this to you and you’d like to get these posts directly, you can subscribe here. Always free, always practical.